Dr. Rachel Paul is a nutritionist committed to helping women master their mindsets around food while providing actionable nutrition guidance. With her largely successful program, Best Body, she’s helped hundreds of women find freedom around food, while making healthy eating effortless.
SERVICES
Brand Strategy
Visual Identity
Program Logos
Social Content Creation
Icon Library
Animated GIFs
Rachel and Colorway Creative worked together to reimagine the visual identity for her business. Adding a fresh logo, graphics, color palette, and typography pairings, took Rachel’s already influential social page to the next level. Now, her logos are bright, clean, and upscale, while still feeling warm, inviting, and accessible.
Rachel’s business is already a major success. The power of branding can unify and bring growth in a way no advertisement or marketing plan can. We worked together to create her identity redesign, program logo, brand marks, social media templates, icon library, and animated GIFs for social media.
Rachel’s Instagram is a sight to behold. Her large audience is a testament to her success. Her signature program, Best Body has hundreds of subscribers. Together, we envisioned custom GIPHY stickers for her program members to post on their Instagram stories when posting results, motivation, and inspiration to live healthier lives.
Rachel needed some branded graphics that she could use on her social and website. Most people find healthy eating burdensome or think that healthy eating means bland food. On the contrary, herbs, and spices add rich flavor and personality and make cooking exciting. With this in mind, I created custom herb illustrations to be added to Rachel’s graphic library.
Thank you so much, Morgan! The [visual identity] looks great! Love it!!!
Dr. Rachel Paul | College Nutritionist
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